From 2006 to 2018, I frequently collaborated with Whole Foods Market global and regional (Southwest and Rocky Mountain) marketing and design teams to develop seasonal, in-store campaigns.

“Destination Summer” was a national campaign developed to provide stores with a full range of print collateral and plug-and-play content that could be repurposed as needed for various formats or channels at the local level. Deliverables included signage, brochures, how-to guides, cooking tips, recipes, team member “apron cards” (campaign-related talking points), etc.

In addition to developing ideas, campaign messaging, and copywriting, my role in the project included partnering with an external PR firm to ensure the store-level marketing deliverables were in alignment with messages produced for other communication channels.