Seasonal campaigns are the bread and butter of store-level marketing for retailers like Whole Foods Market to promote new and exclusive products and “build baskets” while reinforcing key messages that strengthen loyalty with core customers.
Over the years, I have developed messaging guides, written content, and edited copy for dozens of Whole Foods Market national and regional campaigns, including Valentine’s Day, summer grilling season (Memorial Day, July 4th), Mother’s Day, Back to School, Thanksgiving, and Christmas.
Deliverables included slogans, taglines, brochures, menus, signage, flyers, bag stuffers, product descriptions, team member education materials, website content, press releases, and more.
