Product guides have always been an essential part of Whole Foods Market’s commitment to delighting and educating guests—and a key ingredient in their marketing strategy.
Over the years, I wrote and edited guides about how to select, prepare, and serve everything from caviar to brined turkeys, always with emphasis on Whole Foods Market Quality Standards, core values, and social responsibility initiatives.
I also ensured that all ingredient and nutrition claims were compliant with Whole Foods Market brand standards, USDA organic standards, and other third-party certification requirements (including Non-GMO Project, Whole Trade, and Marine Stewardship Council)—because saying something is gluten free when it’s not can be just plain dangerous!
